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  Title

  Indie marketing power: the resource guide for maximizing your music marketing

  Author

  Spellman, Peter.

  Publisher:

  Music Business Solutions, c2006.

  Pages:

  386 p. ;

  ISBN:

  0974268437

  Item info:

  1 item available at University of New Orleans Library.
  

  • Holdings

    Holdings

    University of New Orleans Library	Copies	Material	Shelf location
    ML3790 .S71 2006	1	Book	Book Shelves

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  Indie marketing power: the resource guide for maximizing your music marketing
  Spellman, Peter.
  
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  Indie marketing power: the resource guide for maximizing your music marketing
  Spellman, Peter.
  
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  ISBN:

  0974268437 $45.95

  ISBN:

  9780974268439

  Personal Author:

  Spellman, Peter.

  Title:

  Indie marketing power: the resource guide for maximizing your music marketing / by Peter Spellman.

  Publication info:

  [Boston, Mass.] : Music Business Solutions, c2006.

  Physical descrip:

  386 p. ; 28 cm.

  Contents:

  Introduction and acknowledgements -- Foundations. Ch. 1. The many ways music gets from artists to our ears ; Ch. 2. What are you selling ; Ch. 3. How the music market is changing ; Ch. 4. Music marketing basic ; Ch. 5. Putting your online marketing tools to work -- Action. Ch. 6. Marketing direct to fans and customers ; Ch. 7. Marketing through live performances ; Ch. 8. Marketing to producers and record labels ; Ch. 9. Marketing to distributors and retailers ; Ch. 10. Marketing to radio ; Ch. 11. Marketing music thru B-2-B licensing ; Ch. 12. Marketing to music publishers ; Ch. 13. Marketing to music thru media publicity ; Ch. 14. Marketing music in foreign territories ; Ch. 15. Marketing through sponsorship ; Ch. 16. Mapping out your marketing plan(s) -- Ch. 17. Further resources to fuel your music marketing -- Glossaries -- Index -- Other MBS resources -- About the author.

  Subject term:

  Music--Marketing.

  Subject term:

  Music trade--Vocational guidance.